Back to schedule
- Opening keynote
- The Importance of Creativity
- How to avoid a Slamming Door
- On founding Apple and the Future of Technology
Welcome keynote
The Importance of Creativity
Too often, businesses are all about one thing: business. With an eye ruthlessly fixed on the bottom line, margins, overhead, and costs. John Cleese shows you how an element of creativity in the business world can reap untold dividends. From recruitment, training, and retaining employees to better and more enjoyable customer service, he`s focused on helping businesses innovate and accommodate change.
How to avoid a Slamming Door
How to deal with other cultures and what you can learn from them. How to avoid a slamming door, and in stead get an instant intimate connection with people you haven't met before.
On founding Apple and the Future of Technology
Helping organisations innovate through Design
IDEO's success comes from its philisophy: you don't have to ba a genius to have a great idea and companies that encourage this creativity will excel.
Made to Stick
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Learn about the anatomy of ideas that “stick” and get sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.”
The Future of Business
New business models for the economics of abundance in the digital information economy. Chris Anderson describes how the economics of abundance works and discusses two important aspects —the Long Tail and the free economy.



